Search Engine Advertising by Catherine Seda

Search Engine Advertising

Search Engine Advertising Book Summary

The Book “Search Engine Advertising: Buying Your Way to the Top to Increase Sales” is an online marketing book written on search engines advertising. The lady behind this book is Catherine Seda. Catherine is a popular speaker on the topics of search engine marketing, affiliate management, and low-cost web site promotion. She has a big experience in Search Engine Marketing and she is also known for sharing practical tips and tools in her dynamic sessions at leading search engine, marketing, and industry association conferences. In this book, she shared two strategies for advertisers who really want to boost their online business. In the first strategy, the author outlines the strategy involved in buying the specific keyword positions that will lead users directly to the page that advertisers want. While in 2nd one, she describes how to turn poor-performing ad copy into targeted sales-getters, and how to evaluate and correct low visitor-to-buyer conversions. This book is written for both the beginner marketers and the advanced marketers. Beginning marketers will find the info they need to implement a Web strategy quickly, while advanced marketers will find all kinds of tips for analyzing and improving current results. You can also Download Pay Per Click Search Engine Marketing For Dummies by Peter Kent PDF Free.

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