Permission Marketing by Seth Godin

Permission Marketing

Permission Marketing Book Summary

“Permission Marketing: Turning Strangers into Friends and Friends into Customers” is a great book for businessmen. Seth Godin is the author of this book. Godin calls traditional marketing advertising `clutter’, an attempt to grab attention. He rightly says this expensive method seldom works. Instead, his plan has marketers receiving permission from potential buyers to contact them with information about products. To gain that permission, benefits must be offered that interest consumer. Godin explains the strategies of this type of marketing, as well as the advantages and difficulties. He mentions successful permission marketing by magazines and companies such as Starbucks, various restaurants and some grocery stores with their “members cards”. He discusses what will feel like benefits to buyers. This type of marketing requires personal attention to individual buyers, but the internet and multiple-response soft-ware makes the process possible. Some of Seth Godin’s book seems like rewrites of common information, but this one does give an interesting view of better marketing methods. If you have a decent understanding of how internet marketing works currently, and what current tools are available, it won’t be too difficult to translate this material into today’s world.

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