Orbiting the Giant Hairball by Gordon Mackenzie

Orbiting the Giant Hairball

Orbiting the Giant Hairball Book Summary

Orbiting the Giant Hairball is the business, management and leadership guide which shares the different processes to grow your business. Gordon MacKenzie is the author of this outstanding book. According to the author, creativity is key to promote business. There are various secrets for the success of business and creativity is also one of them. He gave the example of different organizations who were the most innovative in their startup but at the end of the day, they end up in old traditional methods. The old traditions of organizations follow the impenetrable mass of rules, the systems which based on past practices and they produce a mediocre amount of growth. He works almost three decades at Hallmark Cards in which he taught his colleagues to bring the creativity in their ideas. The creative ideas which contain the solution of the customer’s problems. He shares his personal story of a professional career which makes him popular around the world. Gordon includes the principles and focuses on the brainstorming to get the creative ideas in our businesses. The book contains the tools which help the reader to produce creative ideas. It is a must-have book for managers, entrepreneurs and for those who are just going to start their business.

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