Decoded: The Science Behind Why We Buy Book Summary
Have you ever thought, why you buy things? Decoded: The Science Behind Why We Buy by Phil Barden is a describes the science of purchasing behavior and the value of marketing. The author provides the latest discussion and the motivations behind the consumer’s thinking, choices, and what actually they think when buying anything. What actually made the buyers to take decisions. This book completely reveals the secret codes of the services, products, and the brands to explain what actually convince them to buy the products. All this knowledge is applied to the day to day marketing, this will dramatically affect the sale of your product. These factors improve the key factors including differentiation, relevance, and credibility of the products. Moreover, this book shows the latest insights from the human psychology, behavioral economics, and the actual reasons behind buying of different products. It also includes day to day marketing practices for the advertisers, marketers, and other people who are directly or indirectly connected to this field. It is an effective brand management strategy book for increasing the sales of your product. In addition, there are various case studies for the marketers focussing on why consumers buy a product. In conclusion, this book provides very effective solutions to increase the sales and improve the marketing strategies.
Decoded: The Science Behind Why We Buy by Phil Barden Download
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