Designing the iPhone User Experience

Given the fiercely competitive state of the iPhone app landscape, it has become increasingly challenging for app designers and developers to differentiate their apps. The days are long gone when it was possible to crank out an app over the weekend and refine it after receiving a few not so flattering user reviews. Users now have choices – lots of them. If your app is difficult to use or doesn’t meet their needs, finding another one is just a tap away.