One Click by Richard L. Brandt

One Click

One Click Book Summary

“One Click: Jeff Bezos and the Rise of” is a business book which tells us the techniques and tips which makes the Amazon, the world’s number one online business site. Richard L. Brandt is the author of this inspiring book. Amazon, when you look at it, it just an online business site which provides the fast and easy access to the things they want. The most important thing is its reliability, the customers did not think twice to order anything. It builds the customer trust, give him the full confidence and that is the reason behind its success. The author reveals some of the hidden secrets as well behind the success of Amazon. The person behind this model and the CEO Jeff Bezos used the different business strategies and character traits to make it wrathful. What are the rules he followed which take his computer nerd business to one of the best world-changing entrepreneurs. The book is written after the interviews of competitor, employees and the observers. Their point of view also discussed and why Amazon is successful brand according to them. Each and every point is discussed which is behind the success of Amazon and its CEO Jeff Bezos.

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