Data-ism by Steve Lohr


Data-ism Book Summary

Data-ism is the amazing data mining, marketing and computer technology book which tells the reader about the latest approaches by the peoples to promote their business. Steve Lohr is the author of this informative book. He is a famous technology reporter who is also providing his services to the New York Times. Steve is doing his research on the rise of big data and this guide he reveals the future of big data and marketing strategies. In the industrial revolution, there are three main key factors which promote the industry like oil, coal and iron ore. Today, data is the most vital material which can set the whole information economy. The new world of marketing is waiting and it will make decisions on the basis of data. This book is about the data sets which we attain through internet scale. Data sets are widely used in the business word for prediction and discovering the interests of customers. A person can apply this technique to every business by knowing the facts and figures according to the data sets of the customers. This approach makes us believe more on data and analysis then experience and intuition. It will change the concept of management and leadership. He shares different techniques in an organizational and individual basis, they must manage their data otherwise they will outrank soon. Big data is changing the lives of people in terms of security purposes as well.

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